Citizens for a Stronger Massachusetts strives to educate the public and citizens of Massachusetts on subjects useful and beneficial to the community, in order to create a more diverse, educated, economically competitive, and environmentally sustainable Commonwealth. These aims are furthered through presenting topics in a full and fair manner to a wide audience in order that the public may form independent opinions and conclusions, by making available the results of nonpartisan analysis, study, or research on legislative issues, by performing advocacy and, to a significantly lesser degree, by engaging in grassroots lobbying.
Sunday, October 30, 2011
Casinos and Personal Information: Tracking Your Every Move
No longer satisfied with normal marketing techniques and focus groups, casino owners are now able to track gamblers' every financial move, even outside of the casino. Software available to them permits casino owners to monitor any gambler who used a credit card, check card, or ATM machine on the premises. Once in the system, every transaction made by a gambler is recorded and organized to allow casinos to know the spending habits of a particular gambler - even transactions made at other casinos. All this tracking is meant to provide information to attract the biggest gamblers to their establishment in lieu of that of a competitor.
Though cleverly worded as "MVP" patrons or "high-potential" gamers, it is clear that this sort of tracking is meant to seek out problem gamblers who will be prone to losing the most possible money.